luxury textile deck
This presentation was designed to introduce the SHIIR Lineage Collection, a series of rugs inspired by history but reimagined for modern interiors. The deck blends full-bleed imagery with clean typography, giving space for the textiles to speak for themselves while reinforcing the brand’s refined, contemporary identity.
Bold entry spreads establish mood and elegance, while interior pages balance large-scale photography with concise storytelling. Using InDesign for structure and typography and Photoshop for precise image editing, I built a template that keeps photography central while maintaining a consistent flow. This deck works as a sales tool and a brand statement, capturing the artistry of the product, providing clarity for the audience, and reflecting the timeless sophistication SHIIR is known for.
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recruiting signage
This large-scale recruiting signage was created for college career events to represent Soucie Horner’s design identity and attract top student talent. Featuring the Wolf Point East building in Chicago, the design showcases the firm’s connection to high-profile architectural projects while giving the booth a bold, recognizable presence.
The signage was produced in InDesign with image refinement in Photoshop, ensuring sharp visuals and clean typography at scale. The layout combined aspirational project photography with branded QR codes, which linked directly to each of Soucie Horner’s divisions: residential, commercial, luxury textile, and hospitality. A central theme was the question “Where will your project take you?”—a way to emphasize that while Soucie Horner is based in Chicago, projects span across the country and abroad, offering students the chance to work on a global stage.
To increase engagement, the booth also included an interactive merchandise prize wheel, allowing students to win branded Soucie Horner giveaways. This combination of strong visual identity, aspirational messaging, and hands-on interaction reinforced the firm’s creative, approachable culture while leaving a lasting impression on potential recruits.
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marketing calendar
I designed a comprehensive annual marketing calendar that brought together all of Soucie Horner’s divisions — Interiors, SH Studio, Hospitality, and SHIIR. The calendar served as a centralized planning tool, outlining campaigns, events, and deliverables in a format that was accessible to leadership and every department.
Built in an easy-to-reference grid layout, it became vital for maintaining project deadlines, aligning goals, and ensuring accountability across teams. For the CEOs, it offered a clear snapshot of priorities at a glance, while for staff it streamlined communication and supported collaboration between design, marketing, and operations.
By consolidating timelines and touchpoints into one document, the calendar helped the entire firm stay organized, anticipate workload, and execute with consistency across multiple business units.
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